The thesis is analyzing potential of the Internet as the marketing instrument. This thesis is trying to show segments of active users of the Internet and the rising tendency of their number. Further in thesis actual instruments of the Internet marketing are analyzed and on the base of research of well-known marketing specialist L. Chase trends are deduced. These trends should be relevant in the Internet marketing very soon. At the end of the thesis is acquired knowledge applied on the Internet activities of the EUROLINES Česká republika, spol. s r.o.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17347 |
| Date | January 2009 |
| Creators | Halířová, Jana |
| Contributors | Štědroň, Bohumír, Kozler, Miloslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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