Diploma thesis deals with consumer behaviour of young people concretely graduates of tertiary education on the labour market. It focuses on identifying the factors that influence graduates during their studies and describes their decision making process. In order to determine consumer behaviour quantitative and qualitative methods were used. Electronic questionnaire survey as quantitative method was held since November 2013 until March 2014 and in total 651 respondents participated. Interviews as qualitative method were carried out with 30 respondents. All the results were used for the compilation of the model of consumer behaviour and for giving recommendations for subjects who are involved in this issue.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:179596 |
| Date | January 2014 |
| Creators | Podsedníková, Iva |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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