The Master's Thesis deals with a management of a particular multicultural team of Bershka division of Inditex company. The aim of the thesis is to evaluate the current situation from the view of the manager of the multicultural team of Bershka and to specify recommendations regarding the aspects of the specific cultural composition of the team. Theoretical part states a concept of working teams with the multicultural aspects, it deals with the cultural diversity and the cultural dimensions of G. Hofstede, E. T. Hall and F. Trompenaars. Analytical part involves the analysis of Hofstede's dimensions to define the cultural differences among the team members. To verify stated hypothesis, the qualitative methods of observation and personal interviews were used. The aim of the thesis is fulfilled by suggesting the specific recommendations for effective management of the team of Bershka.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197603 |
| Date | January 2013 |
| Creators | Stará, Dominika |
| Contributors | Nový, Ivan, Franková, Emilie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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