Background: Corporate Social Responsibility (CSR) is a strategic tool for Swedish companies that promotes long-term success and competitiveness via transparency and ethical behaviour. While the EU emphasises on human rights across the world, ISO 26000:2010 provides non-certified guidance for organisations seeking sustainability. Despite substantial CSR research, there is a lack of knowledge of its role in building trust and generating effective social contributions. Purpose: This research intends to investigate the complex interaction between Corporate Social Responsibility (CSR) activities, trust-building, and effective social contribution in the context of contemporary corporate practices. This study seeks to evaluate how CSR efforts might create stakeholder trust while addressing the growing societal concerns caused by fast development. This study examines how Swedish companies integrate CSR into their operations to achieve both social and financial value. Method: A qualitative study was conducted utilising a constructivist approach and an interpretivist philosophy. Furthermore, the methodology used a purposive sampling technique followed by snowballing to provide a wide range of sustainability experts. Secondary data was gathered through semi-structured interviews and analysed using the Gioia method, which classified the data as first-order and second-order themes, and third-order aggregate dimensions. Conclusion: The study created a seven-step framework for effective social contribution and highlighted the significance of an integrated framework for analysing CSR benefits. Finally, the study shows how CSR builds trust by making effective social contributions and defines it by saying that a social contribution is effective when it aligns with the company's objectives, management, and skill set.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-64369 |
| Date | January 2024 |
| Creators | Aldalaty, Moaath, Piranej, Tea |
| Publisher | Jönköping University, Internationella Handelshögskolan |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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