This study primarily aims to examine the ways in which the social and cultural
meanings are utilized to construct a narrative around a product. Thus, a narrative
analysis is employed by conducting a case study on Tupperware products, mainly
due to the recognition that a comprehensive narrative, which is elaborated by
social and cultural meanings, is constructed around Tupperware products because
of the unique retailing technique.
| Identifer | oai:union.ndltd.org:METU/oai:etd.lib.metu.edu.tr:http://etd.lib.metu.edu.tr/upload/3/12608367/index.pdf |
| Date | 01 June 2007 |
| Creators | Karademir Arun, Banu |
| Contributors | Isik Tuneri, Figen |
| Publisher | METU |
| Source Sets | Middle East Technical Univ. |
| Language | English |
| Detected Language | English |
| Type | M.S. Thesis |
| Format | text/pdf |
| Rights | To liberate the content for public access |
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