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Hållbara event? : En kvantitativ studie med syfte att undersöka eventbranschens intresse för en hållbarhetscertifiering

<p>The purpose of this thesis was to examine the interest for a sustainable certification when arranging events. The thesis is based on a quantitative method, where the authors did fifty telephone interviews with companies included in the event business. Theories that has been the basis of this examination is; sustainable development, event management, altruism and competition strategies. The material in the empiric chapter consists of crosstabs and graphs, formed by the statistical data from the survey. The authors have tried to connect the theories with the empirical result in the final analyze.</p><p>Furthermore, the outcome of the survey has been discussed in the chapters for analyze and results. The authors have seen an interest from the interview objects to apply a sustainable certification when arranging events, even though it does not exist. The examination has also been discussed in another point of view, is the interest based on a moral or an economic perspective? The authors think that companies interested in a sustainable certification, are interested even if it leads to higher costs for the business. Companies that are not interested in the certification, thinks that costs are the primary reason for this.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:sh-2796
Date January 2009
CreatorsLarsson, Kerstin, Holmberger, Maria
PublisherSödertörn University College, School of Life Sciences, Södertörn University College, School of Life Sciences
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, text

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