The following report is the result of a consulting project carried out by five Master of Global
Business students in the Consulting Methods and Practice course of Centrum PUCP in
collaboration with the Llama Pack Project (LPP). The main challenge of the LPP could be
identified as the ambition to grow its educational tourism through capitalizing from the
resources they already have. Through an industry analysis (chapter 1.1), a SWOT analysis
(chapter 1.3 and 1.4) and with the help of a literature review (chapter III) including a
thorough analysis (chapter IV), the environment which LPP is operating in could be
identified. The quantitative analysis determines the US market as the most potential one with
around 35,000 US students visiting for educational tourism the region LPP is operating.
There are three main reasons why LPP could not yet tackle the challenge by its own: time
constraint, lack in work task structuring and the complexity of their interest to grow (chapter
V). Based on the results of the single analysis, five potential solutions could be identified.
With the help of weighted criteria of feasibility, acceptability, financial cost, suitability, and
strategic alignment, these five alternatives were assessed (chapter VI). The evaluated and
final proposed solution consists of multi-steps and suggests LPP to collaborate with existing
contacts from past networking events, work more with US based student travel agencies and
finally directly communicate to US universities for educational program opportunities
(chapter VII). To incorporate these alternatives in LPP’s business activities a three-phase
implementation plan including a Gantt Chart and a practical implementation plan have been
developed (chapter VIII). The elaboration consists of specific marketing activities,
preparation guides for networking and budgets. The most relevant outcomes for LPP will be a
100% increase in booked student groups by December 2024 which includes 66% more
partners in travel agencies and 3 new university partners (chapter IX).
| Identifer | oai:union.ndltd.org:PUCP/oai:tesis.pucp.edu.pe:20.500.12404/24967 |
| Date | 11 May 2023 |
| Creators | Chiles, Natalia Michele, Lora Prado, Gonzalo Andre, Martini, Iris Felicia, Scheuer, Tobias, Singh, Gurman |
| Contributors | Sanchez Paredes, Sandro Alberto |
| Publisher | Pontificia Universidad Católica del Perú, PE |
| Source Sets | Pontificia Universidad Católica del Perú |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/closedAccess |
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