This graduate thesis is focused on a tourism issue in Greece. Due to the wide spectrum of the existing product, is this thesis concentrate on only one segment, the excursions tour. In the first section of this thesis are defined the most important terms in the field of tourism. The following parts characterized the chosen destination, which is Greece republic. In the next part of this graduate thesis is analyzed the current supply of excursion tours. The four excursion tours are designed based on the results from previous analyze. These designed excursion tours supposed to fill the gap on the tourism market and to enhance current supply.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:259316 |
| Date | January 2016 |
| Creators | Nováková, Zuzana |
| Contributors | Regnerová, Olga, Zdeněk, Zdeněk |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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