This study examines how Media Logic of YouTube and Twitch affects individual creators who works with creating content on the two platforms. It touches upon the different structures of Media Logic that exists over social media platforms and a little bit on how they have changed over the years. Most importantly it examines what a content creators work process and structure looks like and how that is affected by the different Media Logic structures. This subject is original since there is not previously made another likewise study around this particular subject. This not only makes it an exploratory study but more importantly starts the conversation about the subject. By writing about this subject, it gives creators a voice that could both help other creators in the future, but also make creators feel heard. In today’s society there is a lot of content creators on both platform and it’s a growing industry. So, when talking about their creative process and how the platforms in any way impacts that, it can open up for even more conversations such as how viewers perceive content differently depending on the platforms Media Logic of how creators perceive themselves on the platform. The study has an overall abductive approach and to gather the information, five semi-structured interviews took place. Within these interviews it was possible to get a preliminary insight into how a few content creators feel about their jobs and the platforms they use in their work. The collected data was gathered and analysed together with information collected about the platforms and theory of choice, Media Logic. It was then possible to reach a tentative conclusion. The results showed that even though the creators were not previously aware of Media Logic they all indirectly were affected by it. They could be affected through the way they choose to structure and plan their videos or in how they decided to express themselves online; all five of the content creators that participated in the study were in one way or another affected by the logics of the platforms YouTube and Twitch during their content creation process. In collecting this it created a stable ground for future researchers that wants to investigate the area.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-46004 |
| Date | January 2021 |
| Creators | Persson, Madeleine |
| Publisher | Malmö universitet, Fakulteten för teknik och samhälle (TS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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