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Clinton Connected: A Qualitative Analysis of the Portrayals of Hillary Clinton on Online News Blogs during the 2008 Presidential Primaries

Hillary Clinton faced gendered discrimination by news media sources during her presidential campaign in 2008. However, there is almost no research concerning the ways Clinton was portrayed on political blogs. Because blogs typically attract consumers who have similar ideologies, this paper explores if Clinton faced more gender bias on conservative blogs than liberal blogs, utilizing two well-established political blogs. Specifically it looks at three biases that exist in traditional sources of news media: appearance-based discrimination, an emphasis on domesticity, and analyses of femininity. This paper found that, in general, bloggers on a conservative website presented more instances of gender bias and bloggers on the liberal website presented fewer. The analysis indicates that while gendered stereotypes existed throughout the blogosphere during the Democratic Primaries, they were more pronounced on conservative websites.

Identiferoai:union.ndltd.org:CLAREMONT/oai:scholarship.claremont.edu:scripps_theses-1393
Date01 January 2014
CreatorsGonchar, Jessica
PublisherScholarship @ Claremont
Source SetsClaremont Colleges
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceScripps Senior Theses
Rights© 2014 Jessica Gonchar

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