This thesis project seeks to answer the question of how visual rhetoric put forward
in social media content by pro-life and pro-choice organizations may persuade their
audiences’ perspective on abortion. Using Sonja Foss’s guidelines for analysis of visual
rhetoric, I analyze 24 selected examples of Facebook content posted by two pro-life
organizations (Human Coalition and Feminists for Life) and two pro-choice organizations
(Planned Parenthood Action and NARAL Pro-Choice America) in 2017.
My analysis found that the visual rhetoric posted by both organizations on social
media can and does function as a form of visual metonymy. Because of this, these visual
strategies can stand in for more complex arguments in dramatic ways. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2018. / FAU Electronic Theses and Dissertations Collection
| Identifer | oai:union.ndltd.org:fau.edu/oai:fau.digital.flvc.org:fau_40759 |
| Contributors | Van Erven, Alexandra (author), Mulvaney, Becky (Thesis advisor), Florida Atlantic University (Degree grantor), Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies |
| Publisher | Florida Atlantic University |
| Source Sets | Florida Atlantic University |
| Language | English |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation, Text |
| Format | 79 p., application/pdf |
| Rights | Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder., http://rightsstatements.org/vocab/InC/1.0/ |
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