Two-way communication a win-win model for facing activists pressure : a case study on McDonald's and Unilever's responses to Greenpeace /

Description

Thesis (M.A.)--Ball State University, 2009. / Title from PDF t.p. (viewed on May 07, 2010). Includes bibliographical references (p. 105-117).

Links & Downloads

1. http://cardinalscholar.bsu.edu/646

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/630759924
Date	January 2009
Creators	Cooper, Adrienne D.
Publisher	Muncie, Ind. : Ball State University,
Source Sets	OCLC
Language	English
Detected Language	English