Return to search

In Martha We Trust? The Cultural Significance of the Martha Stewart Phenomenon

The thesis examines the relationship between Martha Stewart's rendition of domesticity and a broader cultural trend of the late 1990s U.S. domestic retreatism. It argues that the mode of construction and representation of the "domestic dream" in Stewart's programs cannot be examined outside of such concepts as class and ethnicity, whose understanding depends on the cultural, social, and political context of a given era, a context, in which they become transparent as aspects of the Western (white, patriarchal) status quo. Performing a deconstructive reading of these categories as employed by Stewart in the process of creation of her media persona, the thesis examines what the negative as well as positive reactions to "Martha Stewart" convey about the condition of American society of the late 1990s and early 2000s.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc4267
Date08 1900
CreatorsChmielewska, Katarzyna
ContributorsBenshoff, Harry, Kompare, Derek, Levin, C. Melinda
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
FormatText
RightsUse restricted to UNT Community, Copyright, Chmielewska, Katarzyna, Copyright is held by the author, unless otherwise noted. All rights reserved.

Page generated in 0.012 seconds