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The Effects of an Informational Briefing on the Attitudes of Certain High School Seniors in the Dallas-Fort Worth Metropolitan Area Toward the Air Force ROTC Training Program

This study was a simple "before" and "after" attitude measurement experiment using an experimental group and a control group. The attitude measurements were made before and after the subjects in the experimental group were presented an informational briefing about the Air Force ROTC training program. Both the experimental group and the control group were subject to exposure to the Air Force mass communication advertising during the two-month study period. The results indicate that the increased knowledge gained by the experimental group through its exposure to the informational briefing caused a negative change of attitude within the group. However, the control group had no significant change of attitude during the study period even though more than 87 percent of those subjects were exposed to some form of Air Force advertising.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc663269
Date05 1900
CreatorsAndrews, Robert Glenn
ContributorsKim, Tae Guk, Marquis, Robert Lincoln, Jr.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formativ, 69 leaves, Text
CoverageUnited States - Texas
RightsPublic, Andrews, Robert Glenn, Copyright, Copyright is held by the author, unless otherwise noted. All rights

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