The diploma thesis is focused on the media reflection of the Czech pavilion from the recent EXPO in Czech and Italian print. The research sample comprised of 12 daily newspapers (Hospodářské noviny, Lidové noviny, Mladá fronta DNES, Právo, E15, Deník, Corriere della Sera, la Repubblica, La Stampa, Il Giornale, Il Messaggero, Il Sole 24 Ore) that were monitored from 1. 3. 2015 until 30. 11. 2015. Firstly, the content analysis of 137 articles was performed on the individual level for both states. Subsequently, the media reflections in Czech and Italian print were compared to each other. The research found out for both countries that the highest number of media outputs was in May and that one particular journal was dominant in each country. On the contrary, the primary differentiation point was the extent of interest of the media outcomes. As the focus range of the articles differed (the Czech pavilion only in contrast to multiple national pavilions), other distinctions imply, such as the main subject of the articles or the most accented news values.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:265145 |
| Date | January 2017 |
| Creators | Roubíčková, Anna |
| Contributors | Sládková, Hana, Wolák, Radim |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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