Gold-collar employees are defined as key employees who have a discernible influence on the realisation of an organisation’s strategic goals and vision. These employees’ competitive advantage lies in their conceptual skills and specifically in their knowledge and creativity. However, because of their unique competencies, they are high in demand and it is more difficult for organisations to attract and retain them. The main research problem in this study was to investigate the concept of a gold-collar employee, the needs and expectations of these employees, as well as retention strategies that can be used to retain them, with specific focus on academics in an institution of higher education. To address the main and identified sub-problems, a literature study was conducted on gold-collar employees, the dilemma of retaining these employees, their needs and expectations and retention strategies. Interviews were conducted with selected senior level employees from various disciplines that had extensive experience in research, teaching and academic management, to establish how they perceived a gold-collar employee in the context of the university and what in their experience they considered as factors that enhanced the retention of these employees. An HTML survey questionnaire was administered to a target group of academics ranging from associate lecturer, lecturer, senior lecturer and associate professor to professor, including academic managers. The survey focused on their level of teaching and research experience, needs and expectations and their perceptions of the retention strategies used at the university. The results from the empirical study revealed that respondents were experienced in teaching development and practices, but not recognised on an internal, national and international level. Flexible working conditions were regarded as most important along with opportunities for self-fulfilment. Employees with more experience in teaching had a greater need and expectation for empowerment while those with more research experience needed and expected more remuneration, rewards and recognition. The respondents also deemed being located in a city or town that allowed for a high quality of living as important. Retention of highly skilled employees is important especially in a knowledge environment as they contribute strategically to the vision and competitive advantage of the organisation. Their skills and knowledge are costly and not easy to replace. Therefore it is important to put strategies in place to retain these gold-collar employees.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:21041 |
| Date | January 2014 |
| Creators | Grobler, Elaine Maria |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MTech |
| Format | xviii, 201 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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