M. Tech. Public Relations Management / The Internet and the emergence of social networking sites have brought about remarkable changes in the communication process, changing mass communication from a one-way to a two-way communication approach. Many countries around the world ranging from organisations to universities have embraced and adapted to the new phenomenon. Social networking sites present many opportunities such as connecting with consumers, soliciting feedback, bringing people together, as well as encouraging social networking and dialogue. Facebook is cited as one of the most popular social networking sites with increasing use by organisations and universities.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001804 |
| Date | January 2014 |
| Creators | Mambadja, Sabryna Joanne Tsinga. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format |
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