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Effect of product presentation on mood, perceived risk and purchase intention in internet apparel shopping

University of Macau / Faculty of Business Administration / Department of Management and Marketing

Identiferoai:union.ndltd.org:MACAU/oai:libdigital.umac.mo:b1636767
Date January 2006
CreatorsShum, Kelly
PublisherUniversity of Macau
Source SetsUniversity of Macau
LanguageEnglish
Detected LanguageEnglish
TypeUM_THESES

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