The purpose of this study was to specify quantitatively the meanings and images of eight branches of journalism as perceived by a selected group of college students majoring in journalism. The problem of this study was to identify the locations of these meanings, using a semantic differential, as points in a three-dimensional semantic space consisting of evaluation, potency, and activity dimensions. The study was also designed to test two hypotheses. Hypothesis One was that there would be a significant difference between the male and female groups in their perception of the same concept about a journalism branch. Hypothesis Two was that there would be a significant difference between two concepts perceived by the members of the same sex group.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc663215 |
| Date | 08 1900 |
| Creators | Choo, Kwang Yung |
| Contributors | Kim, Tae Guk, Westmoreland, Reg, 1926-2021 |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | vii, 105 leaves: ill., Text |
| Coverage | United States - Texas - Denton County - Denton |
| Rights | Public, Choo, Kwang Yung, Copyright, Copyright is held by the author, unless otherwise noted. All rights |
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