Incorrect waste disposal has devastating consequences for the environment. Recycling is an environmentally friendlier way to dispose of waste, and recycling opportunities are turning up in more and more public spaces. However, at any given recycling station, lots of recyclables are not recycled. This study posed the question: “Can simple ‘nudges’ be used to increase the proportion of correctly disposed of recyclables at public recycling stations?” And through field experiments at Uppsala University this study has shown that there is a significant potential for nudges when it comes to recycling behavior in common spaces. Various signs were designed and attached to recycling stations spread out over six different campuses. Statistically significant changes were observed and the generalizability of these findings is expected to be wide, as the interventions are operating on a cognitive level.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-324717 |
| Date | January 2017 |
| Creators | McNabb, Lucas |
| Publisher | Uppsala universitet, Statsvetenskapliga institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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