This research paper focuses on developing a model for the integration of the transport operators in the Nelson Mandela Bay area. The motivation for this integration is the Nelson Mandela Bay Municipality’s Public Transport Plan, which has set the goal of developing a new public transport system for the Metropolitan area. This system will integrate the different modes of transport into a single, seamless and scheduled service which will adhere to contractually enforced levels of quality, reliability and safety. In order to achieve this vision, the current bus and taxi operators will need to be unified into a viable and operational entity structure which will provide the required services to the public. The main research problem has therefore been identified as follows: How can the bus and taxi operators in Nelson Mandela Bay be integrated into a single entity, or small number of entities, in order to provide a viable, efficient and sustainable public transport service? This research paper sought to address this problem by conducting a case study of the Nelson Mandela Bay project, which took place over the course of a one year period. The author served as the project manager on the team that was responsible for developing the integration model. Additional research included a study visit to the cities of Bogota and Pereira in Colombia, which have implemented similar transport models, as well as a secondary study focusing on generic organisational integration strategies in existing literature. This paper is fundamentally a qualitative study. In this light, the research data was analysed according to the quasi-judicial method, which was deemed most suitable to the case study format adopted. The findings of the analysis were evaluated, and based on the resultant conclusions, a final integration model was recommended. The fact that this study is based on an actual project that has real world implications and consequences makes the result very relevant, and as such it will serve as a valuable addition to the body of knowledge which can be of assistance to other cities or project teams facing similar challenges in South Africa or even internationally.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:8722 |
| Date | January 2008 |
| Creators | Pienaar, Jacques Ludolph |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MBA |
| Format | xiv, 142 leaves : ill., maps ; 30 cm, pdf |
| Rights | Nelson Mandela Metropolitan University |
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