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Audit webových stránek a jejich vliv na konkurenceschopnost zemědělských organizací / Website audit of Agronomical companies

This master thesis focuses on the problem of web sites auditing. The three main areas covered in the thesis are usability, accessibility and search engine optimization. These three categories are main elements resulting in good or bad website. The main aim of this thesis is to describe the basic rules and recommendation for each of these three categories. This area is undergoing very fast and neverending development so I will also try to cover latests trends and directions. The first, theoretical part, will result in selection of grading criterias based on each of the three categories. These criterias will be later used to analyze the biggest players in the area of agricultural companies and organizations. The result of this audit will be ranking of each company website together with recommendations how to improve them. It will be also possible to recognize the main mistakes and problems of commercial websites.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114386
Date January 2011
CreatorsBaranyk, Jan
ContributorsMolnár, Zdeněk, Žemlička, Petr
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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