The aim of this study was to investigate how social media was used by Swedish female pensioners during the Covid-19 pandemic and what significance it has had to them. During the pandemic, many elderly people, who have been considered a risk group for the disease, have had to isolate themselves in their homes to avoid getting ill. The study was conducted through individual qualitative interviews with eight Swedish female pensioners aged between 70-80 years who were users of at least one social media platform. The two research questions for the study were: 1) How and why do female pensioners use social media? 2) How do female pensioners experience social media's meaning and impact on them during the pandemic? The interviews were semi-structured and executed using an interview-guide. The answers from the interviews were coded to find keywords and themes. Four themes were found and used as titles for the different sections of the analysis chapter. Uses and gratifications theory was used to analyze the interview results. Results showed that social media was mostly used as a way to pass time, but also for social interaction and acknowledgement through likes and comments. Social media was also used for information seeking, entertainment and keeping up with what other people posted. The pensioners overall had a positive attitude towards social media. Even though not all of them seemed to have used social media more than usual during the pandemic, it seemed that social media might have had some special meaning during the pandemic to many of them. This might be due to the possibilities for communicating with others even with the risks and restrictions that the pandemic brought. This study can help with a better understanding of what social media usage can mean in terms of communication and loneliness for pensioners and elderly.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-467772 |
| Date | January 2022 |
| Creators | Israelsson, Elsa, Thor Andersson, Linnea |
| Publisher | Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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