Published Article / The main objective of this paper is to point out the crucial role that colour plays in human perception of stimuli, and how we may use this information to promote and enhance our communicational objectives. If we can educate consumers to use colour codes at the point of purchase, we will assist them to make the best purchasing decision and in the end save the consumer money.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cut/oai:ir.cut.ac.za:11462/399 |
| Date | January 2007 |
| Creators | Kleynhans, J.H. |
| Contributors | Central University of Technology Free State Bloemfontein |
| Publisher | Interim : Interdisciplinary Journal, Vol 6, Issue 1: Central University of Technology Free State Bloemfontein |
| Source Sets | South African National ETD Portal |
| Language | en_US |
| Detected Language | English |
| Type | Article |
| Format | 36 107 bytes, 1 file, Application/PDF |
| Rights | Central University of Technology Free State Bloemfontein |
| Relation | Interim : Interdisciplinary Journal;Vol 6, Issue 1 |
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