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Návrh komunikační strategie (pro konkrétní firmu, organizaci) / Proposal of Communication Strategy (for real company, organizaci)

The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221618
Date January 2008
CreatorsTuč, David
ContributorsKruliš, Vladimír, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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