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Návrh guerillové kampaně pro společnost Baliarne obchodu Poprad / Proposal of Guerilla Campaign for Baliarne obchodu Poprad Company

The aim of this diploma thesis is the proposal of guerilla campaign in a company Baliarne obchodu Poprad, a.s.. Introduction of the theoretical part explains basic knowledge of advertising, various types of guerilla and serves as a base for empirical part, in which I analyze current status of external and internal environment of the company. Based on identified weaknesses of the comapny is guerilla campaign designed to appeal to wide range of customers, new target group and the mark has become well known throughout the territoty of Slovak republic.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:240557
Date January 2016
CreatorsSvobodová, Karolína
ContributorsMatušek, Viliam, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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