Abstract
Since the opening reformation, the economy has been developing fast in Mainland China. The net foundation structure becomes established, net population grows rapidly, so net career and e-commerce are the hot investment in mainland China in these two years. At the same time, the education department is implementing ¡§schools-all¡¨ project. It creates the net education environment in high and primary schools, and also creates the manage value in the mainland China net educational market. This market is special and there are a lot relating issues to it. it is a worthy research topic. This research is based on market of the net education in primary and high schools and social group development. A serial strategy activity is aimed on
e- commerce opportunity. The point of this research is the discussion of how do Taiwan businessmen enter this market in mainland China.
The individual case of this research is an on-going investment plan. It is the plan of the entering of Taiwan Loxa education network to mainland China market. The strategy of Loxa education network is to focus on educational service and begin with the provision of the net service for schools and develop its own net social groups to provide the members of social groups extra service, enhance the loyalty of the members, enlarge the market opportunity of e- commerce and maximize the business profit and value. The researcher collected and analyzed information of the current develop situation of network in mainland china, the network development in schools and family education consuming markets to clarify the shaping and size of markets. From the interview with related field workers and specialists to understand the market needs and developing tendency. The research is based on the current situation of Loxa education network, business cooperators in mainland China, potential competitors and current market leading companies. To sum up this research, according to the competent strategy of Michael Porter, and new business model of Gray Hamel, I analyzed the manage strategy and tested the manage style of Loxa educational network. From the result of this research, we found the competent strategy of Loxa education is very different from the current competitors in mainland China. From the test of career style and by efficiency, unique, addition service and profit promoter to be the reference of decision and strategy making and to provide the related workers the resource of continuing research in future.
Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0718102-145827 |
Date | 18 July 2002 |
Creators | Chou, Chi-Nan |
Contributors | Hsiangchu Lai, Jen-Jsung Huang, Iuan-yuan Lu, Chang-yung Liu |
Publisher | NSYSU |
Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
Language | Cholon |
Detected Language | English |
Type | text |
Format | application/pdf |
Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718102-145827 |
Rights | unrestricted, Copyright information available at source archive |
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