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Analýza strategie konkurenceschopnosti vybrané organizace / Analysis of the Competitiveness Strategy of selected Organizations

The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:202055
Date January 2013
CreatorsBuďová, Iveta
ContributorsTripes, Stanislav, Dvořák, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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