The diploma thesis is focused on the creation of measures which lead to the competitiveness increase. It clarifies the terms in the competitiveness and competitive advantage field. It observes the Mironet.cz company, which is specialized in the sale of information technology devices, and it analyzes the company environment. On the basis of analyses, measures leading to competitiveness increase of the company observed are suggested.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224151 |
| Date | January 2013 |
| Creators | Uhlířová, Jana |
| Contributors | Kruntorádová, Markéta, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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