This thesis handles the economic strategy of the firm HATLE-UNIKLEMP. Used methods are PESTLE analysis, Porter's five forces model, SWOT analysis, value chain analysis, and most used method is the financial analysis, in which indicators are applied to absolute indicators and financial ratios of profitability,liquidity, activity and debt. The thesis aims to find solutions to the poor economic situation of analyzed firm and to set a strategy, to ensure a positive future business development.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76410 |
| Date | January 2009 |
| Creators | Sirotková, Kateřina |
| Contributors | Kovář, František, Veigert, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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