Because of the improving technology and the fast delivering information, the traditional trade business industry is downgrade. And because of customer¡¦s cost down, the OEM company gross margin is also downgrade. Makalot and Li&Fung are in the clothes industry. Their business models are not like other company, and have better performance. Therefore, the research choose Makalot and Li&Fung become the case company. The research investigates company¡¦s history and strategy position how to affect to choose the value activities, to keep the relationship with supplies and customers. Further, the research wants to know the different between Makelot and Li&Fung and to reason Makalot and Li&Fung¡¦s business model.
The research has some result. The company¡¦s strategy position will affect the value activities in industry and the customers, supplies relationship. Although the Makelot and Li&Fung have different business model, they also achieve the goal to cost down, fast delivering product and good quality. The research hope Makelot and Li&Fung can be an example to other small companies in Taiwan.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0617105-104230 |
| Date | 17 June 2005 |
| Creators | Huang, Hsin-Wei |
| Contributors | Cher-Min Fong, Jen-Jsung Huang, Hsien-tang Tsai, Pei-how Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0617105-104230 |
| Rights | unrestricted, Copyright information available at source archive |
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