Abstract
The key of blooming Companies is INNOVATION ,therefore, a number of signs (namely aptotic service, product and marketing strategy)will be the decay of concerns.
Generally speaking, the main method used in my research is by searching the scientific or technical literature and the minor information is form the interview, field trip. The typical example the I am going to mention is the advantage of Kinmen Kaoliang Liquor Inc(as known as KKL) in the their marketing strategy by collecting the documents and to analyze the detail as I got, and then, to attest the result which I suggest this company how to improve and solve the problem they are facing.
According to the literature, My thesis will provide the contents of the value form innovation strategy and structure of concerns, which developed in three significant points(value chain, primary activities and support activities, respectively).
Further and even more importantly, though, there are over a half of concerns get more than 25% turnover form the products and services that developed recent 3 years ,not only for local companies but also the global ones . The main reason to give them the greatly competitiveness is from the innovation ideas. Furthermore, most companies have to innovate themselves to address the market. According the research of Boston Consulting Group, approximately 90% chairmen must promote their work team by innovation .In the meanwhile, the report mentions that the other 4 points of results below:
1. The team could not achieve the goal in the period.
2. The ratio of success was too law.
3. The allocation of resource was not enough.
4. The cooperation of each department was not enough.
In stark contrast, is Kinmen Kaoliang Liquor Inc able to keep a steady grow and be the leader of this market, The topic will be the challenge for them.
By way of conclusion, I will relative the innovation speed and the different of companies¡¦s features,then provide ideas for the innovation method for Kinmen Kaoliang Liquor Inc
Keyword : innovation, competitiveness ¡Avalue chain
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0914106-010316 |
| Date | 14 September 2006 |
| Creators | Chen, Li-tsu |
| Contributors | I-Chuang Huang, PeiWen Huang, Hao-Jie Lin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0914106-010316 |
| Rights | unrestricted, Copyright information available at source archive |
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