The topic of the presented diploma thesis is "Communication Strategy Pro-posal for the Vysočina Region". The theoretical part of the thesis focuses on ex-plaining the general aspects of communication in public administration and on communication tools used when communicating with the public. The beginning of the analytical part contains general requirements on creating a communication strategy for a region; this general outline of a communication strategy is then applied to the Vysočina Region. Its application itself is preceded by an initial analysis of the current state of communication in the region supplemented with segmentation of target groups. The thesis also contains a quantitative survey examining, among other things, satisfaction of citizens with communication of the Regional Authority of the Vysočina Region, intensity of use of the individual communication means in the region, and preferences considering the content of the communication. The thesis contains proposals to improve the quality of the present communication means of the Vysočina Region and proposals for communication means not yet being used in the region. The end chapter of the analytical part of the thesis contains generally accepted recommendations for communication of regions with the public.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191198 |
| Date | January 2015 |
| Creators | Ryšavá, Jitka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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