The diploma thesis deals with the creation of a realistic business plan for the establishment of a new company running vending machines which sell fresh fruit and vegetable juices in Brno. The business plan is based upon company's external and internal environment analysis, including its own marketing research of customer demand and preferences. Business proved to be not only economically endurable but also profitable in realistic revenue development.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377636 |
| Date | January 2018 |
| Creators | Novotný, Vojtěch |
| Contributors | Koráb, Vojtěch, Bumberová, Veronika |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0014 seconds