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The impact of in-game advertising on players' attitudes and purchasing behavior towards video games

Thesis (M.B.A.)----University of North Carolina Wilmington, 2008. / Title from PDF title page (viewed May viewed May 28, 2009) Includes bibliographical references (p. 35-37)

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/405610177
Date January 2008
CreatorsWydick, James R.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceView electronic thesis

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