The reshaping of the traditional television advertising model an analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness /

Description

Thesis (M.S.)--University of North Texas, Aug., 2007. / Title from title page display. Includes bibliographical references.

Links & Downloads

1. http://digital.library.unt.edu/permalink/meta-dc-3906

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/191747361
Date	January 2007
Creators	Way, Heather C. Albarran, Alan B.,
Publisher	[Denton, Tex.] : University of North Texas,
Source Sets	OCLC
Language	English
Detected Language	English
Source	connect to online resource.