Television audience measurement : a study of why television audience measurement is undertaken in Hong Kong, what information is needed by users and how this information should be presented /

Description

Thesis (M.B.A.)--University of Hong Kong, 1982.

Links & Downloads

1. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12305972

Tags

Television audiences. Television viewers

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/52017807
Date	January 1981
Creators	Wu, Wai-on, Thomas.
Publisher	[Hong Kong] : University of Hong Kong,
Source Sets	OCLC
Language	English
Detected Language	English
Source	View the Table of Contents & Abstract.