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Návrh externí komunikace pro Robert Bosch, spol. s r. o. / Proposal of external communication for the Robert Bosch company, spol. s r. o.

My diploma thesis deals with external communication with a view to public relations. It´s applied on Robert Bosch company, spol. s r. o., Ceske Budejovice. The main objective was creating an own proposal of external communication for year 2012, aimed at one interest group of the company. This group includes university students with technical and economic specialization = potential future employees of the company. In my proposal there are some suitable elements from new trends in marketing communication (viral marketing, guerilla marketing, event marketing).

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136633
Date January 2012
CreatorsSOLAROVÁ, Petra
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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