<p>Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.</p><p>Material/Method: The study is based upon interviews with six professional marketers.</p><p>Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:uu-7807 |
| Date | January 2007 |
| Creators | Mangs, Melinda |
| Publisher | Uppsala University, Media and Communication, Uppsala : Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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