Facebooking your dreams : How to make the best use of Social Networking sites asinnovative and cost-effective/ low-budget marketing channels insmall-sized entrepreneurship

Description

This study aims to understand and explain how small sized entrepreneurship currently uses social networking sites through out the process of launching and marketing their products. This also includes the use of word of mouth, which features social networking technology. Lastly, we intended to give recommendations to problems that small sized entrepreneurship is facing in order to make the best use of social networking channels and to ensure that these channels are used in the most effective way.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9954

Tags

Social networking

small-sized entrepreneurship

Viral marketing

Facebook

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-9954
Date	January 2010
Creators	Kittiwongvivat, Wasinee, Rakkanngan, Pimonpha
Publisher	Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess