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Visual persuasion techniques as an adjuvant in health care communication material.

M. Tech. Graphic Design / Fetal Alcohol Syndrome is a congenital syndrome cased by excessive consumption of alcohol by the mother during pregnancy, characterized by retardation of mental development and of physical growth. Lack of public information and intervention is one of the reasons why the syndrome persists in townships and rural areas. This study was undertaken in response to the lack of public knowledge within high-risk communities concerning Fetal Alcohol Syndrome. The study hypothesized that embedding persuasive techniques within health communication material would create effective health communication campaigns that would be well received by target audiences.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001319
Date January 2014
CreatorsModiba, Tlholo.
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeText
FormatPDF

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