This diploma thesis deals with a proposed development strategy for the family business Vinařství Hrozínek s.r.o. The first part of the work is devoted to the definition of relevant theoretical concepts. The second part deals with an analysis of the current state of the family winery and finally, based on the analysis, a draft strategy for the business development is proposed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442890 |
| Date | January 2021 |
| Creators | Hudcová, Veronika |
| Contributors | Bumberová, Veronika, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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