This diploma thesis deals with the creation of the business plan focused on expansion of the commercial company operating on the market of wine chemistry by one segment of production. More precisely the goal of this thesis is to design the business model of new winery which would use experience of current company management who possesses key factors of production indispensable for realisation of the intended project. Among the main factors we can mention ownership of vineyards with appropriate authorisation to operate in the market, foreign experts on oenology, Italian know-how on cultivation and manufacturing of wine and last but not least the access to capital especially to financial capital and machine facilities. Participation of potential co-investor would play an important role in this business plan. Thanks to his property interests he would help with the acceleration of partial plans and bring specialised market knowledge of the Czech wine-growing sector.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224413 |
| Date | January 2014 |
| Creators | Fink, Michael |
| Contributors | Sáček, Jiří, Žižlavský, Ondřej |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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