The thesis is concerned with a question, what plays the key role in decision making process about restructuring of production capacities of automotive companies within global process. All of this is running in the background of optimization factors influencing their cost items value. Volkswagen AG, more precisely SKODA AUTO was chosen for behavior analysis introduced as a case study. The goal is to suggest some recommendations for SKODA AUTO to help with achieving sales of 1,5 million cars in 2018 based on global pressures analysis affecting automotive industry and future cost development study in this field. The main benefit of the thesis is the complex cost items analysis resulting in application of the conclusions into SKODA AUTO case in a form of recommendations based on cost reduction.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197626 |
| Date | January 2013 |
| Creators | Svatoňová, Petra |
| Contributors | Němcová, Ingeborg, Jeníček, Vladimír |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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