Diploma thesis is aimed on theoretical analyse of corporate social responsibility (CSR) and shows how it works in real life. Results of my study case (Patagonia) illustrate, that if the firms deal with the CSR in appropriate way, it can help to improve economic situation of the firm, it can also find some solutions in environmental crisis and improve social life of communities as well. This voluntary, inexpensive and effective instrument is compared with actions of public sphere in environmental protection. I analysed risks and cost efficiency of Kyoto protocol and biofuels and my results are, that these public actions on supranational level are costly, sometimes even purposeless, ineffective and risky from the point of view of economic school Public Choice.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:110474 |
| Date | January 2010 |
| Creators | Škarda, Jakub |
| Contributors | Slavík, Jan, Vejchodská, Eliška |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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