Background: Increasing globalization makes companies more influenced than before by actors and factors in their environment. For some this has lead to a more dynamic and complicated business context. Therefore it is of strategic importance to understand what is currently going on as well as to have a general idea of what the future brings. Purpose: To contribute to a deeper understanding of how a corporate management can perceive its business environment and how it affects he gathering of business information from a strategic perspective. Realisation: In-depth interviews were conducted with all four members of the management in the studied company, Volvo Competence Center in Skovde, Sweden. Conclusions: The company's business context was perceived predominantely congruently by the management. Business intelligence was found to be linked mostly to personal areas of resposibility. A model was produced to show the connection between perception of environment and gathering of business information, and VCC was applied in this model.
Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-1726 |
Date | January 2003 |
Creators | Strömkvist, Olof, Zouaoui, Samir |
Publisher | Linköpings universitet, Ekonomiska institutionen, Linköpings universitet, Ekonomiska institutionen, Ekonomiska institutionen |
Source Sets | DiVA Archive at Upsalla University |
Language | Swedish |
Detected Language | English |
Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
Format | application/pdf |
Rights | info:eu-repo/semantics/openAccess |
Relation | Magisteruppsats från Internationella ekonomprogrammet, ; 2003:35 |
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