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Body Image v kontextu soudobé společnosti / Body image and contemporary society (Research on Gay consumers in the Czech republic)

The thesis focuses on body image - defines the main characteristics of this area, describes cultural influences and body image history and explains basic quantitative values (Body Mass Index, Waist Hip Ratio, Bioelectrical Impedance Analysis). Furthemore the thesis deals with media influence on body ideal formation process, especially in gay subculture. The research part explores recent situation of body image in gay subculture compared with heterosexual males. This section includes the content analysis of mainstream gay movies which compares media presentation of gays and the real situation and examines media influence on gay body image formation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9185
Date January 2008
CreatorsRolínek, Igor
ContributorsKoudelka, Jan, Shivairová, Olga
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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