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The correction of Wal-mart management model in China

Nowadays, China has an extensive consumer market and its marketing channel industry has an extreme potential. Therefore, the worldwide top 50 companies have entered into this market, which also includes a lot of local retailing companies. This thesis focus on analyzing American retailer ¡§Wal-mart, which shows the ¡§Wal-mart pyramid¡¨ and the¡§Wal-mart successful model ¡§ . According to this pyramid and successful model, this study describes in detail every element which makes Wal-mart reach it¡¦s vision ¡§ low cost circles¡¨. There are three parts in this thesis. First , this study depicts ¡§Wal-mart successful model ¡§ from the beginning of selecting store positions, operating store plans, merchandize, selling, purchasing and transporting ,which form the company¡¦s fundamental capabilities. With these capabilities , the company¡¦s culture and efficient management system , Wal-mart fulfills the goal of ¡¥¡¦low cost circles¡¨.
Second, describing the store distributions in China and finding out the problems Wal-mart has encountered there. Because these problems include store distributions, store types, merchandize, selling, channels, IT, the relationship with suppliers and managing staff , Wal-mart has to find out the environment elements which influence the Wal-mart management model. Therefore, on the basis of these environment elements , Wal-mart adjusts the American management model into China management model in order to adapt the local environment. For example : changing selecting store position principles, changing store types in certain environment, changing the merchandises¡¦ decorations, changing selling mode, applying local purchase, diminishing transport cost, utilizing IT and building promotion and train system.
Third , using the latest financial reports of Wal-mart to confer the Wal-mart management model and the changing of the model after entering into China .These financial items include the cost of sales, operating , selling and general and administrative expenses, the days of inventories and the days of receivables . Furtheremore, according to the financial reports of Careffour and local retailing Hua-lian, this thesis compares the differences in management strategies among these three companies .
Finally , this thesis classifies the management correction model of Wal- mart in China and find out the competitive advantage of Wal-mart in China.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0627105-101101
Date27 June 2005
CreatorsYang, Shu-fen
ContributorsJen-chun Huang, Gi-chuen Hu, Jacky Huang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627105-101101
Rightsnot_available, Copyright information available at source archive

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