xii, 78 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number. / Watershed councils in Oregon have been created and developed for collaborative
watershed management since the 1990s. Although a lot of research has been conducted to
examine the conceptual framework and practical experience of watershed councils, there
have been fewer investigations of the outreach and education strategies used by
watershed councils. The goal of this study is to identify the range of outreach strategies
that have been used by watershed collaboratives and discuss how these strategies relate
with councils focused at the organizational level compared to those focused at the action
level. OWEB grant applications provide the major source of data for examining a sample
of eighteen among more than ninety watershed councils in Oregon. The study results reveal that watershed councils' outreach strategies include direct
involvement and public outreach. The planning of outreach is incorporated into mission
statements, organizational governance, board member representatives and recruitment,
decision-making processes, meetings, community events, watershed events, invitation
and tracking, and outcome measures. Action and organizational groups use similar public
outreach approaches but adopt different direct involvement strategies. Action councils
rely more on direct involvement from participants in the community, while organizational
councils are more likely to use partnerships to achieve their involvement goals.
Three themes emerged from this research. Organizational councils need to create
"in-group" awareness and connectivity to their watershed communities since these
councils lack a sense of place-based identification. Social networks are important for
action councils' outreach and education, but organizational groups depend more on interorganizational
networks. Lastly, multiple levels of public participation are realized in the
implementation of outreach strategies by watershed councils in Oregon. / Committee in charge:
Dr. Richard D. Margerum, Chair;
Dr. Patricia F. McDowell
| Identifer | oai:union.ndltd.org:uoregon.edu/oai:scholarsbank.uoregon.edu:1794/9979 |
| Date | 09 1900 |
| Creators | Chen, Chu |
| Publisher | University of Oregon |
| Source Sets | University of Oregon |
| Language | en_US |
| Detected Language | English |
| Type | Thesis |
| Relation | University of Oregon theses, Environmental Studies Program, M.S., 2009; |
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