This diploma deals with development strategy of company. Subject of analysis is one of the world’s biggest car rental company, it’s Czech part to be more specific. This thesis analyses company according to analytics methods taught during the study, most important is The Strategic analysis. Results of the analysis part reveals a weak spot – absence of utility vehicles, which are offered by company’s foreign offices also by local competitors. Method of minimal costs was used for developing and presenting one specific solution to eliminate the weak spot.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377638 |
| Date | January 2018 |
| Creators | Hruška, Vojtěch |
| Contributors | Hořínek, Richard, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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